How Churnly.ai Added $1.8M in Monthly Pipeline with Willow AI
About Churnly.ai
Churnly.ai is a revenue intelligence platform that helps B2B subscription companies predict and prevent churn before it happens. By combining product usage data, customer health scores, and AI-driven insights, Churnly gives customer success and revenue teams the visibility they need to retain and grow recurring revenue.
Its mission is simple: help businesses keep customers longer and drive expansion through data-backed decision making.
The Challenge
Manual Admin Slowing Down a Fast-Growing Sales Team
The Bottleneck
With 17 Account Executives and 8 SDRs handling 75 calls daily, every single call required manual follow-up — updating HubSpot, sending recap emails, adding notes, and organizing next steps.
The Cost
That admin load translated to over 100 hours of manual work every month, pulling reps away from selling and pipeline-building activities.
The Impact
"HubSpot compliance had become a full-time job in itself. Reps were spending too much time on admin and not enough time driving revenue. It was holding everyone back."
The Problem in Numbers
"HubSpot compliance had become a full-time job in itself. Reps were spending too much time on admin and not enough time driving revenue. It was holding everyone back."
The Solution
Automating the Follow-Up Workflow with Willow
Michelle implemented Willow AI to streamline the team's entire post-call process. Now, every meeting automatically triggers Willow to handle everything:
"Willow gives the team reliable assistance with call follow-up and organizing next steps. It's enabled us all to move faster on the things that contribute to revenue growth."
The Results
More Selling, Less Admin, and a Massive Pipeline Lift
Key Outcomes
100 hours per month saved, giving every rep more time to focus on pipeline generation
$1.8M in new pipeline created each month, directly tied to faster, more consistent follow-ups
Happier, more productive reps spending their time doing what they were hired to do — selling, not updating systems
Seamless team scale-up from 9 AEs to 17 without any added operational overhead
"Automating our follow-up process helped us scale effortlessly. Willow became the invisible teammate that keeps our pipeline moving and HubSpot perfectly up to date."
ROI: Fast Payback, Long-Term Value
Willow delivered a payback period of just eight weeks on the annual investment — and continues to generate outsized returns month after month.
Beyond the quantifiable ROI, Michelle highlights a major intangible win: improved morale and focus.
"The biggest impact is that our reps are happier. They're spending their time on what they enjoy and what drives revenue — not admin."
Summary
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