Willow AI vs. Otter.ai: What's the Difference?
Otter.ai is excellent at capturing the voices in the room — it records your meetings, transcribes them, identifies speakers, and surfaces action items in a searchable format. It's good for capturing what was said and making it accessible.
Willow AI goes further.
Rather than stopping at transcription or searchable meeting logs, Willow automatically executes the necessary next steps: it sends follow-up emails, schedules next meetings, updates your CRM, shares relevant content, and ensures every commitment is tracked — freeing your sales reps from the manual admin every call throws up.
With Willow AI, you get more than just meeting capture — you get meeting outcomes.
Why Teams Choose Willow AI over Otter.ai
| Feature | Willow | Otter.ai |
|---|---|---|
| Focus | Automates post-call action and workflow | Captures, transcribes and summarizes meetings |
| CRM updates & follow-up | Fully automatic — scheduling, content share, CRM sync | Primarily note capture and summary; manual follow-up |
| Next step execution | Built-in action engine | Manual rep/admin effort required |
| Use case | Sales / RevOps teams wanting less admin and more deals | Teams needing meeting transcripts and knowledge base |
| Outcome | Conversation → Execution | Conversation → Archive & Insights |
TL;DR
Otter.ai listens. Willow AI acts.
If your goal is fewer notes and more closed business, Willow AI is the smarter choice.
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