Willow AI vs. Claap: What's the Difference?
Claap is built to record and summarise conversations. It captures what was said, generates insights, and helps you review meetings later. It's useful for coaching, analysis, and training — but when it comes to actually doing something with those insights, your team is still on its own.
Willow AI goes further.
Instead of just recording your calls, Willow acts on them. It automatically sends follow-up emails, updates your CRM, schedules next steps, shares content, and tracks commitments — all without the rep lifting a finger. With Willow, your sales team never has to worry about admin, missed follow-ups, or incomplete CRM data again.
With Willow AI, you get more than just meeting capture — you get meeting outcomes.
Why Teams Choose Willow AI over Claap
| Feature | Willow | Claap |
|---|---|---|
| Focus | Automates post-call actions | Records & summarises meetings |
| CRM updates | Fully automated | Partial / manual |
| Follow-ups & scheduling | Hands-free automation | Requires user input |
| Insights | Execution-driven | Conversation analysis |
| Best for | Sales & RevOps teams that want to eliminate admin | Enablement teams focused on call review and coaching |
TL;DR
Claap listens. Willow AI acts.
If you want fewer meeting notes and more deals closed, Willow is the smarter choice.
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