How Dealpad Scaled Pipeline by $750K in 6 Weeks with Willow AI
About Dealpad
Dealpad.io is a B2B SaaS platform that helps revenue teams accelerate deal cycles and drive predictable growth. The platform provides sales teams with visibility into every active opportunity — bringing together mutual action plans, buyer collaboration, and deal health tracking into one unified workspace.
Dealpad empowers enterprise sellers and buyers to stay aligned, move faster, and close more business, all without the usual friction of scattered spreadsheets and emails.
The Challenge
Too Much Admin, Not Enough Selling
Slow Transcripts
Dealpad's team was using Otter.ai, but transcripts were taking 30–45 minutes to arrive after each call, creating immediate friction.
Manual Editing
Each rep spent another 20 minutes editing transcripts before sharing with buyers, plus 20 more minutes writing follow-ups and updating the CRM.
The Real Cost
In total, each sales rep was spending roughly 45 minutes of admin work after every call — eroding productivity and momentum.
Time Breakdown Per Call
"Transcripts from Otter were taking 30–45 minutes to arrive after each call. Then each rep spent another 20 minutes editing them before sharing with the buyer."
The Solution
From Transcripts to Autonomous Follow-Ups
Willow was deployed across the sales team to replace manual post-call admin with full-cycle automation. Using Willow's AI agent, every call is now automatically processed within minutes:
"Willow starts where notetakers stop. Instead of just capturing information, it actually acts on it — which has been a game-changer for our sales team."
The Results
Faster Sales Cycles and a 20× ROI
Key Outcomes
30 hours a week reclaimed across the team — equivalent to a full additional seller
$750K in new pipeline created in just 6 weeks thanks to faster follow-ups and better buyer engagement
Fully updated HubSpot notes, improving forecasting accuracy and deal reviews
3 weeks faster average sales cycle, driven by improved visibility and follow-through
A unified, AI-powered follow-up process that ensures every buyer receives a consistent, professional experience minutes after each call
"Willow has made our team more productive, resulting in 30% more calls being sat and an average of $150K additional pipeline created every month."
ROI: Tangible and Intangible Impact
With measurable productivity gains and accelerated deal velocity, Dealpad estimates a 20× return on investment so far.
Beyond the financial metrics, the biggest impact has been cultural: reps are no longer bogged down by admin — they're spending more time selling, engaging with buyers, and moving deals forward.
"The intangible ROI is huge. The team's energy, focus, and efficiency are all up — and we're seeing the results directly in our revenue pipeline."
Summary
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